You have to start training them young

That’s true for both dragons and any member, current or future, of a preternatural universe. It’s especially true for humans. And this is where video games ride to the rescue.

“The How to Train Your Dragon video game allows kids to live the fantasy of creating their very own dragons and engaging in epic battles against other fire-breathing foes,” says Rob Kostich, head of marketing for licensed properties, Activision Publishing Inc. “Whether they are playing on their own or against family and friends, kids will have a blast in this high energy epic adventure.”

The How to Train Your Dragon video game is based on the 3-D animated feature film of the same name from DreamWorks Animation SKG. Players are launched into a quest to become the ultimate dragon hero by training the world’s fiercest creatures. They can customize their dragons with more than 100,000 possible combinations as they journey through dynamic environments collecting the valuable skills and upgrades they will need when battling for Viking victory.

The How to Train Your Dragon video game is available for the XBox 360(R) video game and entertainment system from Microsoft, Wii(TM) and the PLAYSTATION(R)3 computer entertainment system and Nintendo DS. Console versions are rated “E10+” (Fantasy Violence). The DS version is also rated “E10+” (Mild Fantasy Violence).

Would-be dragon trainers and Viking heroes who are not equipped with a game system can register for a chance to win a Nintendo DS or Wii(TM) game system as well as a copy of the How to Train Your Dragon video game by logging on to the game’s website at or the movie web site at Daily winners will be chosen at random through 7 April 2010.

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