Monsters and Buffy introduce SyFy to the UK


The United Kingdom is the next step in the global transformation of the SCI FI channel to SyFy. To help smooth the transition and build up enthusiasm for Syfy, Universal Networks  International, the global channels division of NBC Universal, today announced a partnership between SCI FI and Nintendo and Capcom‘s  Monster Hunter Tri game.

“As SCI FI becomes SyFy and evolves into a brand which further embraces imagination and innovation, we’re delighted to have such a strategically perfect partner onboard,” said James Newton, UK Head of Channels, Universal Networks International.

The partnership will see the top-selling game sponsor the UK Premiere of the epic fantasy adventure Legend of the Seeker Season 2 on Thursdays at 8 p.m. In addition, the partnership will cover the Monday Night Movie strand throughout the month of April (when the transformation is scheduled to occur), the Creature vs Monsters movies stunt (which runs through this weekend) and episodes of Buffy the Vampire Slayer which start airing today through the end of April.

“Given the sense of adventure which features in Legend of the Seeker, Nintendo – and specifically Monster Hunter Tri – is obviously a brand which will resonate brilliantly with our viewers,” Newton concluded.

SyFy officially launches at 10 p.m. on Tuesday, 13 April, 2010 with the UK premiere of V (the new miniseries, which has been visually reimagined to stunning effect, especially if you like aliens). Human Target will make its UK premiere the following night. SCI FI will also launch its HD service on Virgin in early April, so by the time the transformation is complete, both Sky and Virgin customers will be able to watch in High Definition. SCI FI is currently available on Sky 129, Virgin 135 and Talk Talk 22.

“We’re delighted to be working alongside SCI FI for the launch of Monster Hunter Tri, we hope to excite Sci Fi fans across the UK with the epic new title available exclusively on Wii,:” said Rob Lowe, Marketing Manager, Nintendo UK.

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