Hello, UberSocial, RIP UberTwitter

Say hello to UberSocial, the newest Twitter client from UberMedia.

Except it’s not really new. It’s UberMedia’s popular UberTwitter client app with a new name.

After Twitter dumped three of UberMedia’s popular Twitter client applications, UberCurrent, TwiDroyd and UberTwitter, the company sprang into action in an attempt to minimize the damage to their corporate image and disruption to their users/customers. A fourth UberMedia client app for Twitter, EchoFon appears to have been unaffected by the dispute. In a statement released to the media Friday afternoon, UberMedia  explains that the changes Twitter required in UberTwitter were small and have been made.

The changes include:

  • removing the tmi.me tweet elongation service from the application because it allowed the posting of private messages (DMs) on a public website. It should be noted that according to UberTwitter users the Post spoke to they were warned about the “public” nature of DMs and some chose to use the service anyway. Correction, according to information tweeted by @UberSoc on Saturday, “To comply with Twitter TOS, in the new version you won’t be able to tweet more then 140 characters from a protected account, or in a DM”
  • removing all changing of links to eliminate the possibility of tweets being altered. UberMedia denies changing affiliate links to their own links as twitter alleges. Again, none of the UberTwitter users the Post spoke with were aware of any changed tweets.
  • changing the name UberTwitter to UberSocial to eliminate any possible trademark infringement issues.

A name change, such as UberTwitter to UberSocial may seem like a small change but it isn’t. It involves re-branding an established product with a new name online, in advertising, in search engines, and of course on Twitter (new @UberSoc). UberMedia has reportedly been working on the change for several weeks.

“Twitter also asked us to modify the name of UberTwitter. We began a process of changing the name three weeks ago by polling our users, and we’ve decided based on their input to change the product name to UberSocial, which we completed today.”

The ball is now back in Twitter’s court, at least as far as UberSocial is concerned. They, and their customers are just waiting for Twitter to review the changes and lift the suspension.

Both Twitter and UberMedia appear to be willing to work together to resolve the issues that lead to Friday’s suspension of UberTwitter, now UberSocial,  usability with Twitter. As of this writing, Twitter had not yet lifted the suspension.

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