The Priest trailer challenge: It’s the fans’ turn now

Once upon a time, in an alternate world, man warred against vampires. For centuries, the human population relied on the Church and their warrior priests to protect them from the monstrous terrors of the night. Only within this last generation has there been peace, or, if not peace, at least an uneasy truce.

Most of the humans have retreated into walled off cities ruled by the Church. The vampires retreated…elsewhere. Recently, however settlers and loners have ventured out of the dystopian human cities. And the vampires have returned to prey upon them as well.

Priest Movie Poster
Priest Movie Poster

When the niece (Lily Collins) of a legendary Warrior Priest (Paul Bettany) is taken by a pack of animalistic vampires who also kill his brother (Stephen Moyer) and sister-in-law, Priest violates his sacred vows to seek her. Knowing it is only a matter of time before she is made a vampire, Priest leaves the cities only to become the hunted himself by his fellow warriors as well as the vampires. He is not, however alone. A former Warrior Priestess (Maggie Q) and his niece’s boyfriend (Cam Gigandet) join his crusade to rescue the girl from bloodthirsty vampires and a satanic priest.

Sound inspiring?

If so, put your creative hat on. Sony Corporation of America (Sony) is helping film fans across the U.S. get in on the action. From now until March 18, fans can edit together their own trailer for the highly anticipated release of Screen Gems film Priest. Trailer producers can use video clips, sound effects, dialogue, transitions and music from the film for an opportunity to win a trip for two to the LA. premiere of Priest.

A panel of Sony judges will select the top ten finalists, following the submission period, which is open to everyone having a Facebook account. Fans will determine the Grand Prize winner from among these 10 trailers. Voting to determine the Grand Prize Winning trailer will take place online between March 24 – 31, 2011.

Each of the nine runners-up will receive a Bloggie Touch™ and four tickets to see Priest at a local theater. In addition, a in a companion sweepstakes, 10 of those who voted in The Priest in 3D Trailer Challenge will be randomly selected to win a Sony Cyber-shot® camera.

The Priest in 3D Trailer Challenge is accessible no on the “Make Movies” tab at It is part of Sony’s ongoing make.believe (make dot believe) brand initiative designed to inspire creativity among consumers and engage them with programs centered on the make.believe spirit:

“Believe that anything you can imagine, you can make real.”

Priest will be released in 3D in theaters Nationwide on May 13, 2011.

For additional details on The Priest in 3D Trailer Challenge and its official rules, visit  Sweepstakes rules will be available att he same web site beginning March 24, 2011.

Here’s a look at the official trailer…just in case you’re curious:

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