Testing, testing. Does anybody want to rent movies using Facebook credits?
Warner Bros. Digital Distribution (WBDD) seems to think they might. The company, a leader in video-on-demand and electronic sell-through, has announced the addition of five titles available through Warner Bros. Entertainment’s Facebook Movie Pages. Harry Potter and the Sorcerer’s Stone, Harry Potter and the Chamber of Secrets, Inception, Life as We Know It and Yogi Bear and all available to rent directly through each film’s official Facebook Page using Facebook Credits.
“We’re pleased to expand our test with a variety of titles to appeal to a broad audience,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “These titles have substantial followings on Facebook. The Fan Pages for ‘Harry Potter’ and ‘Inception’ alone are two of the most popular and active communities on the site.”
To rent a film, consumers simply click on the “watch now” icon to apply their Facebook Credits. Within seconds, they will begin enjoying the film. Unfortunately, this service is currently available only to consumers in the U.S.
Fans will have full control over the film while watching it through their Facebook account for up to 48 hours from the time of purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Consumers will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status.
The Wall Street Journal reports the films cost $3 to rent. Clicking on the Watch link for Inception revealed the rental cost to be 40 Facebook credits. For those unfamiliar with Facebook credits, they are a virtual currency users can use to buy virtual goods in many Facebook games and apps. Facebook Credits can also be purchased via the Payments tab in users Account Settings. Users can purchase Facebook credits using a credit card, PayPal or mobile phone.
Shall we watch a movie?