Read Every Day Lead a Better Life art contest launched


Got graphics skills?

Read Every Day
Original Read Every Day. Live a Better Life artwork by Barbara McClintock

Scholastic, the global children’s publishing, education and media company, invites aspiring artists (age 18 and over) to submit an original artistic impression of what it means to Read Every Day. Lead a Better Life., the theme of the company’s global literacy campaign.

The contest, launched in concert with the Read Every Day. Live a Better Life. charity auction, promotes literacy and helps raise money for literacy nonprofit organizations. To enter the contest, participant will need to illustrate their own vision of the Read Every Day. Lead a Better Life. message emphasizing the importance of reading in the lives of young people. Entries must be emailed in a .jpg format to onourminds@scholastic.com before 11:59 ET on Monday, 6 June, 2011.

Scholastic will judge and post the top 10 submissions to the corporate blog, On Our Minds @Scholastic for public voting on Wednesday, 8 June. Public voting will continue until 9 a.m. ET on Monday, 13 June, 2011. The winner of the Read Every Day. Lead a Better Life. Illustrators Contest will have their artwork featured on http://www.scholastic.com/readeveryday and receive a deluxe set of signed posters created exclusively for Scholastic by 12 children’s book authors and illustrators participating in the charity art auction.

The charity art auction, now open, features original artwork from 12 top children’s illustrators. The artwork, featuring some of the most beloved characters in children’s literature, is available for auction at http://www.scholastic.com/readeveryday through 5 June, 2011. Proceeds from the auctions will be shared by literacy nonprofits Reach Out and Read and Reading is Fundamental, which provide books to underserved children and are suffering from recent federal funding cuts.

Original artwork for the charity auction has been provided by:

  • Norman Bridwell, creator of Clifford the Big Red Dog®
  • Bruce Degen, illustrator of The Magic School Bus® series
  • Edwin Fotheringham, illustrator of Tony Baloney
  • Mary GrandPré, illustrator of the U.S. editions of the Harry Potter series
  • Barbara McClintock, illustrator of fairy-tale retellings
  • Jon J. Muth, author/illustrator of Zen Ties and Zen Shorts
  • Sean Qualls, illustrator of Dizzy
  • Stephen Savage, author/illustrator of Where’s Walrus?
  • David Shannon, author/illustrator of No, David! and its sequels
  • Jeff Smith, author/illustrator of the BONE graphic novels
  • Mark Teague, author/Illustrator of the LaRue series and illustrator of the How do Dinosaurs…? series

The contest is officially open to legal residents of the U.S. ages 18 and older. No purchase is necessary. Void where prohibited. Read the official rules.

Plans are underway for a similar contest to be run for students through the Scholastic Book Clubs at the start of the 2011-2012 school year.

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