Preternatural rewards encourage reading on Bookworm Wednesdays


“We’re very proud of our Bookworm Wednesdays program, now in it’s 13th year, and are excited to once again encourage and rewards kids for digging into a great book,” said Scott Bernstein, Vice President of Global Marketing at National Amusements, a world leader in the motion picture exhibition industry in the U.S., U.K. and Latin America. “The whole family can enjoy the benefit of keeping their children’s minds active, and enjoy a fun day out at the movies.”

Bookworm Wednesdays, National Amusement’s annual summer reading program, starts 6 July and runs through 10 August at 26 participating locations in MA, RI, NY, CT, NJ and Ohio. The 6-weeks program advocates literacy by offering free admission  to a select family film every Wednesday at 10 a.m. when children present a book report are a participating theater box office. Children who wish to participate but aren’t reading on their own yet may draw a picture of a story an adult has recently read them. Adults and children under the age of 6 accompanying participants also receive free admission to the 10 a.m. matinée.

The films being screened especially for readers include:

  • Over the Hedge – This is what happens when wild (talking) animals discover suburbia and why we should leave them in the forests. (6 July)
  • Bee Movie Barry B. Benson wants to change the world. Along the way he upsets the balance of nature and the way humans view bees.  (13 July)
  • Kung Fu Panda Sometimes, daydreams do become real, just ask noodle-sales panda Po…  (20 July)
  • Shrek Forever After The fitting finale to the fairy tale… will Shrek get his happily ever after? (27 July)
  • How to Train You Dragon Sometimes historic enemies can turn out to be the best of friends. (3 August)
  • Megamind Can a villain exist once he’s vanquished his arch-nemesis hero? Find out in Megamind! (10 August)

On the final day of the program (10 August, 2011) each participating theater will hold a grand prize drawing. All book reports submitted that day will be entered into a drawing for a Bookworm Wednesdays prize pack including one month’s worth of movie tickets and a variety of books.