“We are pleased to be a part of the hugely successful Men in Black franchise and to bring to life the adventures of the famous, alien-fighting government duo in the third installment,” said Jeremy Padawer, Executive President of Marketing, JAKKS Pacific. “We are looking forward to launching a line of products that incorporate classic spy play patterns with that extra added alien ‘wow’ factor, complementing the firm’s fun, high tech and action-packed themes to entertain families long after they leave the theater.”
On 26 July, 2011, U.S. toymaker JAKKS Pacific, Inc. announced a worldwide master toy licensing agreement with Sony Pictures Consumers Products, Inc. to manufacture, distribute and market a line of toys and products based on the 3D action comedy film Men in Black 3 . The agreement, which covers the Men in Black franchise, includes action figures, accessories, playsets, role play, youth electronics, novelties, games and puzzles, Halloween costumes and more. JAKKS anticipates launching the Men in Black 3 product line in the Spring of 2012 to coincide with the film’s 25 May, 2012 worldwide release.
“We are pleased to work with JAKKS Pacific on Men in Black and tap into their expertise in creating a comprehensive toy merchandising program that epitomizes the essence of a property,” said Mark Caplan, Vice President Consumer Products, Sony Pictures Entertainment states. “We are excited to offer a line of products that will spark the imaginations and give our worldwide fans even more of their favorite Agent J and K while bringing to life their own Men in Black experiences at home.”
Men in Black 3 is directed by Barry Sonnerfeld (who also directed the two previous Men in Black films, as well as The Addams Family and Addams Family Values) based on a screenplay written by Etan Cohen and based on the Malibu Comic by Lowell Cunningham. The film stars Agent J (Will Smith in his first big screen appearance since 2008’s Seven Pounds), Agent K (Tommy Lee Jones who is also Colonel Chester Phillips in Captain America: First Avenger), Zed (Rip Torn) and Andy Warhol (Saturday Night Live’s Bill Hader). Steven Spielberg and G. Mac Brown are executive producers and produced by Walter F. Parkes and Laurie MacDonald. Men in Black 3 is currently in post-production.