“Captain America and Harley-Davidson are both great symbols of freedom, but we can never forget the brave men and women who have made extraordinary sacrifices to protect our way of life,” said Dino Bernacchi, Director of Marketing Communications for Harley-Davidson. “We’re excited about the potential of this unique auction to strengthen our relationship with the Disabled American Veterans and the work they do.”
The “unique auction”, announce Tuesday, 26 July, 2011, is the auction of a 2011 Harley-Davidson VRod® Muscle VRSCF autographed by the stars of the new hit film Captain America: The First Avenger (in theaters now) to benefit Disabled American Veterans (DAV).
The online auction begins 28 July, 2011 and continues through 4 August, 2011 at http://www.ebay.com/herobike. All proceeds of the auction will benefit DAV Charitable Service Trust to fund the Harley’s Heroes™ program. The bike was autographed during the film’s world premiere in Los Angeles by Nick Fury (Samuel L. Jackson), Timothy “Dum Dum” Dugan (Neal McDonough) and Steve Rogers/Captain America (Chris Evans) himself as well as by director Joe Johnston and the legendary comic book icon Stan Lee.
Harley-Davidson collaborated with Marvel Studios to provide several motorcycles for Captain America: The First Avenger. The film traces Steve Rogers origins as a superhero during the World War II era when he rode a military motorcycle as a means of transportation. For you trivia buffs: Harley-Davidson produced and dispatched approximately 90,000 motorcycles overseas as part of the war effort during WWII.
Along with the charity auction, Captain America fans visiting participating Harley-Davidson dealers will receive (while supplies last) an exclusive poster featuring captain America on his 1942 Harley-Davidson “Liberator”. Never-before-seen footage produced in collaboration with Marvel Studios is featured on Harley-Davidson’s Captain America promotional web site as well.
A major supporter of the DAV since 2006, Harley-Davidson has provided two million-dollar grants to the organization through the Harley-Davidson Foundation. The grants helped fund the creation of Harley’s Heroes™ a program bringing benefits, education and counseling to veterans in communities across the U.S. through the DAV Mobile Service Offices. Since 2007, Harley’s Heroes has visited thousands of sites across the nation helping thousands of veterans and their families secure the benefits they are entitled to from the Department of Veterans Affairs, the U.S. Department of Defense and other government agencies.