North America enjoys DQ Miracle Treat Day


Miracles, by definition, are preternatural. They are, according to Dictionary.com “an effect or extraordinary event in the physical world that surpasses all known human or natural powers and is ascribed to a supernatural cause.” Today, 11 August, 2011, ordinary humans can help create miracles for hospitalized children and reward themselves during the sixth annual Dairy Queen Miracle Treat Day. 

The Dairy Queen system is one of the top 10 contributors to Children’s Miracle Network Hospitals, having raised more than $86 million since 1984. Last year, Dairy Queen locations across the U.S. and Canada raised nearly $5 million on DQ Miracle Treat Day. In 2011, $1 or more from every Blizzard® Treat sold at participating Dairy Queen locations on 11 August will be donated to Children’s Miracle Network Hospitals. All donations collected on Miracle Treat Day stay in the community in which they are raised to support local kids at area Children’s Miracle Network Hospitals.

Children’s Miracle Network Hospitals is a charity that raises funds for 170 children’s hospitals in the U.S. and Canada. These hospitals, in turn, use the funds when it is needed most. Donations have gone to support research and training, for the purchase of equipment and to pay for uncompensated care. Since 1983, Children’s Miracle Network Hospitals has raised more that $4 billion, most of it $1 at a time.

The original Oreo® Blizzard Treat is  the featured Miracle Treat Day Blizzard of the Day. The Oreo ® Blizzard Treat has reigned as the most popular flavor since Blizzards were introduced in 1985.

“Miracle Treat Day has become one of summer’s most celebrated events and something that our customers and franchises really look forward to,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “We hear stories families with children who were patients at a Children’s Miracle Network Hospital, as well as from friends and neighbors who are so eager to help. This day of goodwill for children touches all of us in communities throughout the United States and Canada. We appreciate everyone who supports Children’s Miracle Network Hospitals by participating in the Miracle Treat Day.”