There’s a Unicorn in your cereal…


Lucky Charms is getting a new marshmallow. That’s right, hearts, rainbows, stars, moons, hourglasses, horseshoes, red balloons, and 4-leaf clovers weren’t enough. General Mills is adding…wait for it…UNICORNS!

General Mills Lucky Charms Unicorn MarshmallowThe newest Lucky Charm features bright blue and purple colors. The design was both inspired by and voted on by kids so it should be popular at the breakfast table. Fortunately for grown-ups (who worry about things like, you know, nutrition and too much sugar) Lucky Charms are made with whole grains fortified with 12 vitamins and minerals so they aren’t a completely guilty pleasure (Sorry!). The unicorns have already begun appearing in some boxes of Original and Chocolate Lucky Charms however their presence won’t be widely felt until March 2018.

The arrival of unicorn marshmallows marks the first time in 10 years that General Mills has added to the Lucky Charms family. Unfortunately, it also means saying farewell to the hourglass charm.

“Our goal is to not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age,” said Josh DeWitt, marketing manager of Lucky Charms. “That’s why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves – kids. They spoke, and after hearing their love for the magical unicorn, we listened.”